And despite the aggressive marketing approach, to which many of the community reacted negatively when the game was released, its overall rating is steadily improving. That makes it one of the top-grossing Gacha games on Google Play. However, beyond all predictions, Raid: Shadow Legends grew to become the biggest Plarium game, achieving more than 10 million downloads a year after its release. Whether this will lead to Plarium changing their marketing strategy or more YouTubers refusing their sponsorship deals in the future remains to be seen, but for now, at least, those little bags of silver continue to exchange hands at a somewhat alarming rate.Prior to the release of Raid: Shadow Legends, titles like “Soldiers” and “Stormfall” had the most rapid growth rates and most lucrative commercial success throughout their respective years of release.

While it's possible that there are still a handful of people eager to get their hands on 50,000 silver and a free 'Epic Champion', many viewers are now sick of hearing about the game and are starting to speak out. Updated March 14, 2021, by Thomas Bowen: Despite the heavy criticism that many big YouTubers have faced for promoting Raid on their channels, sponsor spots for the game continue to pop up regularly on the platform. These are just some of the many big YouTubers who have been paid to promote the game over the last few years. Only Plarium knows just how much has been spent, but given the frequency of the spots and the size of the channels on which they appear, one suspects it's more than a pretty penny. Plarium did at one point try to convince people that they weren't sponsoring YouTubers, although this was quickly walked back following a little public scrutiny. Anybody who watches a lot of YouTube will know this only too well. Few though seem to be spending as big as Plarium, the publisher behind Raid: Shadow Legends.

Given the eye-watering amounts generated by mobile games in recent years, it's perhaps no surprise that publishers are willing to spend big in order to attract new players.

RELATED: 10 Nintendo Franchises That Would Actually Make Great Mobile Games The game has fairly impressive user scores on both the App Store and the Google Play store, but to many, it is better known for its aggressive marketing tactics. For those who are unaware, Raid: Shadow Legends is a freemium mobile game that's reportedly been downloaded more than 250 million times over the last two years.

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